Brand and Marketing plays a leading role in identifying opportunities to promote ECU to prospective students and other stakeholders via digital channels and social media strategies.
Our Digital Marketing and Analytics team has specific responsibility for managing ECU’s social media presence for current students, future students, and the community via our approved presences.
We provide advice and leadership on social media policy.
If you can answer “yes” to most of these questions, please contact our Social Media Analyst on 6304 2371 to discuss further. If you would like to establish a social media presence officially you'll need to supply a business case after first reviewing the ECU Social Media Policy and ensuring you meet the criteria defined in the policy.
The ECU Social media policy references a number of toolkit documents. These toolkits are developed and released as required. Completed toolkits are available below.
Higher-level access by 3rd parties, such as vendors and partners is permitted upon approval of the ECU Digital Marketing and Analytics Manager. Typically this is 'Advertiser' access on the relevant channel if applicable. Requests should be submitted using the Social Media Access Request Form External application form.
ECU’s Corporate Relations team has prepared these booklets to help ECU researchers achieve better engagement and wider promotion through their social media channels.
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