Brand and Marketing

Social media advice

Brand and Marketing plays a leading role in identifying opportunities to promote ECU to prospective students and other stakeholders via digital channels and social media strategies.

Social media

The Digital Marketing, Experience and Analytics team has specific responsibility for managing ECU’s social media presence for via our approved presences. The Digital Marketing, Experience and Analytics team also provide advice and guidance on ECU’s social media policy.

Request for a new Social Media Presence

The ECU Social Media Policy requires the establishment of any new ECU-related social media presence to be endorsed by the Manager, Digital Marketing, Experience and Analytics, before the Chief Growth Officer, GEM, can grant final approval.

Before submitting a request for the endorsement of a new presence, you need to ensure you meet the following requirements:

• You have a clearly defined mission and goal for the use of social media?
• You have a content strategy? Who is going to create the content?
• You believe your target audience is present in the channel in sufficient numbers to warrant a presence; can you substantiate this claim?
• You wish to broadcast a message? If so, have you contacted existing channel owners and determined your message isn't suitable for an existing channel?
• You able to ensure that all queries are responded to within 24 hours (preferably 12) on a regular working day?
• You commit at least 15 minutes per day to monitoring and evaluating?
• You ensure that any queries that cannot be answered by your team are promptly forwarded to the appropriate department/team?
• You able to set a roster for monitoring your presence, including the provision of a backup administrator should the assigned administrator be ill/absent/unable to fulfil their duties?
• You agree to abide by ECU's Social Media Triage procedure (available on request) on how to respond to any negative feedback?

If you meet these requirements you should proceed to develop the Business Case template:

• Social Media Channel Request Business Case Template - MS Word Document, 152.5 KB

Existing Channel Owners - Toolkits

Managing an approved ECU Social Media channel is multifaceted, in addition to adhering to the ECU Social Media policy, there are several other things to consider to ensure that your content is on brand, fit for purpose, and engaging for the audience.

To assist with making this as simple as possible, we have developed the BAM - Social Experience SharePoint site as one-stop guide for all things social media at ECU.

In the BAM - Social Experience site, you can expect to find information about:

• Requesting content to go on ECU's main social media presences.
• Requesting a new social media presence.
• A Channel owners toolkit, including (but not limited to):
  • Moderating and escalating - Triage procedure,
  • How to run a competition, and
  • How to create an event.
• A YouTube toolkit.

3rd party access to ECU social media channels

Higher-level access by 3rd parties, such as vendors and partners are permitted upon approval of the ECU Digital Marketing, Experience and Analytics Manager. Typically, this is 'Advertiser' access on the relevant channel if applicable. Requests should be submitted using the Social Media Access Request Form External application form and sent to corporatedigital@ecu.edu.au.

Guides for ECU Researchers

ECU’s Corporate Relations team has prepared guides to help ECU researchers achieve better engagement and wider promotion through their social media channels.

• How to make LinkedIn work for you - PDF File, 3.2 MB
• How to make Twitter work for you - PDF File, 3.3 MB

Contact

For any additional social media questions, please contact our social media team: corporatedigital@ecu.edu.au