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Social media advice

Brand and Marketing plays a leading role in identifying opportunities to promote ECU to prospective students and other stakeholders via digital channels and social media strategies.

Social media

Our Digital Marketing and Analytics team has specific responsibility for managing ECU’s social media presence for current students, future students, and the community via our approved presences.

We provide advice and leadership on social media policy.

Social media presence - things to consider

  • Do you have a clearly defined mission and goal for the use of social media?
  • Do you have a content strategy? Who is going to create the content?
  • Do you believe your target audience is present in the channel in sufficient numbers to warrant a presence; can you substantiate this claim?
  • Do you wish to broadcast a message? If so, have you contacted existing channel owners and determined your message isn't suitable for an existing channel?
  • Are you able to ensure that all queries are responded to within 24 hours (preferably 12) on a regular working day?
  • Can you commit at least 15 minutes per day to monitoring and evaluating?
  • Can you ensure that any queries that cannot be answered by your team are promptly forwarded to the appropriate department/team?
  • Are you able to set a roster for monitoring your presence, including the provision of a backup administrator should the assigned administrator be ill/absent/unable to fulfil their duties?
  • Do you agree to abide by ECU's policies on how to respond to any negative feedback?

If you can answer “yes” to most of these questions, please contact our Social Media Analyst on 6304 2371 to discuss further. If you would like to establish a social media presence officially you'll need to supply a business case after first reviewing the ECU Social Media Policy and ensuring you meet the criteria defined in the policy.

The ECU Social media policy references a number of toolkit documents. These toolkits are developed and released as required. Completed toolkits are available below.

3rd party access to ECU social media channels

Higher-level access by 3rd parties, such as vendors and partners is permitted upon approval of the ECU Digital Marketing and Analytics Manager. Typically this is 'Advertiser' access on the relevant channel if applicable. Requests should be submitted using the Social Media Access Request Form External application form.

Guides for ECU Researchers

ECU’s Corporate Relations team has prepared these booklets to help ECU researchers achieve better engagement and wider promotion through their social media channels.

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