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Corporate Style Guide

ECU has developed a distinctive brand that includes a recognisable logo and the use of specific colours, fonts and layouts for our online and offline publications.

For consistency and professionalism it’s important that everything we produce reflects the ECU brand and style.

All promotional material must undergo a standard quality style check to ensure it meets our corporate style guidelines before being printed or published.

In all instances, you should work with your Marketing Account Manager in producing material.

Corporate colours

There are two colour palettes that make up the ECU look. The first palette contains four pre-determined corporate colours which form the ECU logo.
An additional colouring system has been developed to assist in identification of individual schools.

Corporate fonts

All ECU marketing, promotional and advertising materials should be designed and produced using the typeface FF Mark*.

When using FF Mark for body copy, please use regular 8-10pt. For headings, the preference is to use bold 24/26. Sub headings should be bold 10/12pt.

It’s also preferable to use black copy on light backgrounds where possible. Where white type is used, it must be large/bold enough with a good contrast to the background.

Alternative Fonts

If FF Mark is not available, acceptable alternative typefaces are Houschka* or Arial*.

As a general guideline, Houschka Medium or Arial Regular are used for body copy and sub-headings and Houschka DemiBold, Houschka Bold or Arial Bold are used for headings and headlines (Houschka Light may be used for body if needed but must be no less than 10pt and must be 100% black).

Examples of our fonts can be found in the Corporate Style Guide.

*Please note that fonts are licensed and you may have to purchase a copy of the license. Speak to your Marketing Account Manager about this.

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