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Brand and Marketing

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About

Brand and Marketing (BAM) champions the ECU brand and works to uphold and enhance the University’s reputation through management of its many communication channels. Our wide-ranging responsibilities include:

  • brand and corporate style management
  • social media channel management
  • advertising, promotional publications, market research, internal communications, media releases and media enquiries
  • organisation of graduations, open days and other corporate events
  • management of sponsorships
  • management of the content and style of ECU's internet and intranet sites, including the Future Students and Degrees site

Core areas

To meet these responsibilities, BAM is organised into four core areas:

  • Brand, Marketing and Creative Services
  • Digital Marketing and Analytics
  • Corporate Relations
  • Corporate Events

Our values

In addition to the University's values, we embrace a strong work ethic; a positive/can-do attitude; innovation; a willingness to learn; co-operation and collaboration within our own team and across ECU; and a healthy work/life balance.

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