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Policies and guidelines

The following guidelines, forms and other resources will assist you in understanding what’s required when preparing communications on behalf of ECU. If you’re unsure about anything, please contact your designated Marketing Account Manager.

Policies

Social Media Guidelines

Non-University social media guidelines

Strategic Research Institutes and Centres guidelines

Style guidelines

Brand and Marketing has developed a set of image  that relates to the capture, storage, supply and publishing of still images within ECU for activities outside of those categorised as 'educational purposes', i.e. informational, promotional or other commercial activities.

For the latest image and videography guidelines please visit our Brand Hub website.

Written communication guidelines

Growth, Engagement & Marketing provides guidance to staff about written communication within ECU. This includes news stories on ECU Matters, internal newsletters and web content via ECU Extra, emails and social channels.

  • To access ECU's Corporate Writing Guide and other guides for written communication, as well as a range of marketing collateral templates, visit ECU's Brand Hub.
  • Click the Style Guide tab in the menu at the top of the page. In the left-hand side menu, please look under Our Writing Guides.
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