There are four levels of access to ECU’s Corporate Google Analytics 4 platform:
By default, all users are granted ECU Staff permissions only unless they have specific responsibilities.
Access to the web statistics is via a custom self-service dashboard created by the Digital Marketing, Experience and Analytics Team. The dashboard simplifies access to the data, reducing the complexity of Google Analytics 4.
a) ECU Staff: Allows for viewing cross-channel activity and includes answers to common questions such as:
- How many visitors do your web pages get?
- Where do visitors come to your web pages from?
- What devices are your visitors using - desktop, tablet, mobile?
- What source campaigns do your visitors come from?
- What files are being downloaded?
- What internal clicks are being captured?
The following access Google Analytics 4 platform natively.
b) ECU Marketing and Sales Staff: Have direct responsibility for marketing and sales initiatives. This permission type includes additional Views relating to these activities This user type inherits all the permissions and views available via the standard ECU Staff membership.
c) ECU Administrators: Staff who are responsible for the management and support of the Google Analytics system. These users are the Business Process Owners for all Google products, such as Search, Ads, Analytics, and Tagging. They ensure the system is meeting business needs, monitor new functionality, and have an in-depth understanding of configuration and customisation. Requests for ECU Administrators level access are by exception and should be first discussed with the Digital Marketing, Experience and Analytics Manager, within Brand and Marketing, before a request submission takes place.
d) Microsite Analyst: Have direct responsibility for a microsite that isn’t hosted within the ECU WebCMS, and the microsite is a subdomain of *.ecu.edu.au