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Website statistics

ECU's web analytics system (Google Analytics) provides detailed statistics for web traffic patterns across our web domains, and other web systems. Navigating the analytics system requires a deep understanding and knowledge of ECU's web content and structure. For this reason, only staff members who author or approve content within the WebCMS may request access to the analytics system.

Access

To access the analytics system, users will need a valid Google Account and submit an authorised WebCMS Analytics Access Request Form to the Digital Marketing and Analytics Manager. The Google Account must be specific to an individual WebCMS author or approver, not a generic group account. For more information, download our Creating a Google Account guide or download the Analytics Access Request Workflow diagram.

Training and support

The Digital Marketing and Analytics team does not conduct training or provide ongoing support for using ECU's web analytics system. Help with the configuration and use of Google Analytics can be found online. At a minimum, new users should complete the free 'Google Analytics for Beginners' course offered by the Google Analytics Academy.

ECU’s subscription to Lynda Campus also provides access to Google Analytics courses. Staff can access the Lynda Campus offerings via the Staff Portal.

Properties

Once the account has been provisioned, the following core properties will be assigned to the account by default:

Profile Description
ECU Internet
http://www.ecu.edu.au/*
This profile tracks website traffic to ECU's public webpages running through the WebCMS.
ECU Internet
(Excludes ECU Networks)
http://www.ecu.edu.au/*
This profile tracks website traffic to ECU's public webpages running through the WebCMS, but excludes internal ECU networks used by staff and students.
ECU Intranet
http://intranet.ecu.edu.au/*
This profile tracks website traffic to ECU's private (Intranet) webpages running through the WebCMS.
ECU Intranet
(Excludes ECU Network)
http://intranet.ecu.edu.au/*
This profile tracks website traffic to ECU's private (Intranet) webpages running through the WebCMS, but excludes internal ECU networks used by staff and students.

Users may also be assigned one or more of the following additional analytic properties:

Profile Description
Centres (ECU Internet)
http://www.ecu.edu.au/centres/*
This profile tracks website traffic to all Service Centre public webpages running through the WebCMS.
Schools (ECU Internet)
http://www.ecu.edu.au/schools/*
This profile tracks website traffic to all School public webpages running through the WebCMS.
Schools (ECU Internet| Excludes ECU Network)
http://www.ecu.edu.au/schools/*
This profile tracks website traffic to all School public webpages running through the WebCMS but excludes internal ECU networks used by staff and students).
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