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Vanities and redirects

A vanity URL is a URL or domain name, created to point to something to which it is related and indicated in the name of the URL. In theory, vanity URLs are creatively linked to something making them easier to remember than a more random link. (Wikipedia)

Vanities

Vanities can be requested on any webpages maintained by the WebCMS. These include the following domains:

  • www.ecu.edu.au (corporate use)
  • ecugetready.com.au (marketing use)
  • international.ecu.edu.au (marketing use)
  • waapa.ecu.edu.au

Vanities should have short and descriptive names that indicate their intended destination. Generally speaking, they must conform to the following conventions:

  • they should be lowercase;
  • they should be short;

Vanities created for schools must match the following convention:

  • www.ecu.edu.au/xxxx
  • www.ecu.edu.au/safe
  • www.ecu.edu.au/sebhs

Vanities created for research centres must match the following convention:

  • www.ecu.edu.au/research/xxxx
  • www.ecu.edu.au/research/smerc
  • www.ecu.edu.au/research/ipac

Vanities created for web applications must match the following convention:

  • www.ecu.edu.au/apps/xxxx
  • www.ecu.edu.au/apps/simo
  • www.ecu.edu.au/apps/callista

Vanities created for the ecugetready.com.au domain must be first approved by the Digital Marketing and Analytics Manager, Brand and Marketing to ensure that they reflect marketing initiatives.

Submitting a vanity request

Applications for the creation of a vanity url must be submitted to the Digital Marketing and Analytics Team, via email corporateweb@ecu.edu.au using the 'Vanities Request Template'.

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