Brand and Marketing can assist in the creation and management of emails targeting specific audiences. This could be a communication you want to send to prospective students, ECU alumni, current students or even an industry group.
We call this Electronic Direct Mail or an eDM. It's a form of marketing mainly used by companies and brands to build loyalty and increase sales.
We use a variety of tools to communicate with our students. For emails, Brand and Marketing uses a system called Salesforce.
If you're unsure where to start, please contact your Marketing Account Manager.
The process to request an email is detailed here below. There are different processes based on the cohort you are sending emails to as detailed below:
Please complete this form to request an email:
For all other requests please speak to your Marketing Account Manager. If you need some insight in to how our emails are structured or the content that is available, please check out our Email Cheat Sheet.
The Email Cheat Sheet will give you a sense of the email templates and collateral that is available within Salesforce, while outlining some of the fundamental practices of ECU’s email templates and the design rules that govern the use of certain digital elements.
This little guide explains how to use email writing best practice to improve your chances of someone opening your email.
Consuelo Sanders
Telephone: (+61 8) 6304 5358
Email: corporatedigital@ecu.edu.au