The Marketing and Communications Services Centre plays a leading role in identifying opportunities to promote ECU to prospective students and other stakeholders via online channels and social media strategies.
Our Digital Marketing team has specific responsibility for managing ECU’s social media presence for future students via:
We provide advice and leadership on social media policy.
If you can answer “yes” to most of these questions, please contact our Social Media Analyst on 6304 2371 to discuss further. If you would like to establish a social media presence officially you'll need to supply a business case after first reviewing the ECU Social Media Policy and ensuring you meet the criteria defined in the policy.
The ECU Social media policy references a number of toolkit documents. These tool kits are developed and released as required. Completed tool kits are available below.
Higher-level access by 3rd parties, such as vendors and partners is permitted upon approval of the ECU Digital Marketing Manager. Typically this is 'Advertiser' access on the relevant channel if applicable. Requests should be submitted using the Social Media Access Request Form External application form.
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