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The Marketing and Communications Services Centre comprises six teams.

Corporate Communications

The Corporate Communications team is responsible for media relations and internal communication.

This includes:

  • media enquiries and press releases;
  • internal communications, newsletters and ECU news items; and
  • public relations and media strategy.

Corporate Events

The Corporate Events team is responsible for organising and running major ECU events and seeking opportunities to engage with the community through events.

This includes:

  • ECU open days and public lectures
  • graduation ceremonies; and
  • new building openings.

Corporate Marketing

The Marketing team includes a group of Account Managers who assist staff with a wide range of promotional activities.

This includes:

  • print and campaign advertising and brochures;
  • ECU images, printing, copying and graphic design; and
  • management of ECU's sponsorship activities.

International Partnerships

The International Partnership team is responsible for building and maintaining relationships with overseas education representatives and pathway providers, for the continued recruitment of international students.

This includes:

  • maximising opportunities to recruit new international students;
  • managing relationships with representatives and partners; and
  • organising and attending international recruitment events.

Online Marketing

The Online Marketing team is responsible for ECU's social media strategy and other web-based communications.

This includes:

  • providing leadership on social media practice and online marketing opportunities;
  • managing social media for future students and the website; and
  • providing assistance with analytics and website tracking.

Student Recruitment

The Student Recruitment team is responsible for promoting ECU to prospective students, schools and other stakeholders.

This includes:

  • answering enquiries from prospective students;
  • organising events and campus tours for future students; and
  • maximising opportunities to recruit new students.

Web Business Team

The Web Business Team is responsible for consistency of design, content and accessibility of ECU’s web domain.

This includes:

  • migrating suitable faculty and service centre content to the WebCMS;
  • developing and maintaining key ECU websites, including mobile; and
  • developing and reviewing web-related policies and guidelines.
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