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Teams

The Marketing and Communications Services Centre comprises seven teams.

Corporate Communications

The Corporate Communications team is responsible for media relations and internal communication.
This includes:

  • media enquiries and press releases;
  • internal communications, newsletters and ECU news items; and
  • public relations and media strategy.

Corporate Events

The Corporate Events team is responsible for organising and running major ECU events and seeking opportunities to engage with the community through events.
This includes:

  • ECU open days and public lectures
  • graduation ceremonies; and
  • new building openings.

Corporate Marketing

The Marketing team includes a group of Account Managers who assist staff with a wide range of promotional activities.
This includes:

  • print and campaign advertising and brochures;
  • ECU images, printing, copying and graphic design;
  • approvals for use of the ECU logo; and
  • management of ECU's sponsorship activities.

Digital Marketing

The Digital Marketing team is responsible for digital marketing campaigns, social media strategy and other web-based communications.
This includes:

  • providing leadership on social media practice and digital marketing opportunities;
  • managing social media for future students and content for the ecugetready.com.au and ecu.edu.au/degrees website;
  • providing assistance with analytics and website tracking;
  • ensuring consistency of design, content and accessibility of ECU’s web domain; and
  • developing and reviewing web-related policies and guidelines.

Student Recruitment

Our Student Recruitment team offers a professional enquiry management service for domestic and international future students and key stakeholders.
Services include:

  • promotion of ECU through targeted sales messages;
  • advice on entry pathways into ECU;
  • advice on course information, admission requirements and prerequisites, campus services and support services available to future students; and
  • organising and attending future student events, industry visits and career expos.

Strategic Business Development Team

The Strategic Business Development Team provides several services to the University:

  • market analysis for products relating to increasing student enrolments;
  • lead qualification and nurturing for individual students regardless of acquisition channel;
  • maintenance of the knowledgebase for Sales activities globally;
  • training and development of ECU sales staff;
  • business development of enrolment related projects;
  • project management of key strategic initiatives;
  • implementation and promotion of scholarships via sales channels;
  • promotion of scholarship opportunities to key student and future student cohorts;
  • coordination of external relationships regarding articulation agreements globally; and
  • coordination of the Jump Street and ECU Excellence Ambassador student engagement initiatives.
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