Marketing and Communications Services

Local Section Navigation

• Overview
• About
• Teams
• Our services
  • Advice on Online Marketing
  • Applications for sponsorship
  • ECU-branded items
  • Marketing Account Managers
  • Media enquiries and public relations
  • Organising corporate events
  • Photography needs
  • Placing an advertisement
  • Printing, copying and design
  • Sourcing images
  • Student recruitment
  • Style guide and templates
  • Web content and design
  • Written communication advice
  • Managing web content
• Policies and guidelines
• Contact

Style guide and templates

ECU has developed a distinctive brand that includes a recognisable logo and the use of specific colours, fonts and layouts for our online and offline publications.

For consistency and professionalism it’s important that everything we produce reflects the ECU brand and style.

All promotional material must undergo a standard quality style check to ensure it meets our corporate style guidelines before being printed or published.

Wherever possible, you should work with your Marketing Account Manager in producing material.

Corporate colours

There are two colour palettes that make up the ECU look. The first palette contains four pre-determined corporate colours which form the ECU logo.

An additional colouring system has been developed to assist in identification of individual faculties.

Corporate fonts

All ECU marketing, promotional and advertising materials should be designed and produced using the typeface Arial or Houschka*.

As a general guideline, Houschka Light*, Houschka Demibold* and Arial regular are used for body copy and sub- headings, while Houschka Bold and Arial Bold are used for headings and headlines.

Italic versions of the font family may be used where needed. It’s also preferable to use black copy on light backgrounds where possible. Where white type is used, it must be large/bold enough with a good contrast to the background.

Examples of our fonts can be found in the corporate style guide.

*Please note that these fonts are licensed and you may have to purchase a copy of the license. Speak to your designated Account Manager about this.

How to use the logo

To ensure the consistency and strength of the ECU brand, there are rules about the use of the ECU logo:

• It must not be distorted, manipulated or re-created in any way;
• When re-sizing, the proportions must be constrained;
• It can’t be smaller than 25mm width/18mm high and not exceed 30% of the space where it’s applied;
• It must appear on the front of all documents;
• It should generally always be placed in the top right hand corner of documents;
• A second option is to place it in the bottom right hand corner; and
• The traditional ECU crest logo is NOT to be used as the primary logo (it can only be used as a formal ‘stamp’ and on legal documents or University parchments.
• The Marketing Manager must approve all uses of the logo – including promotional items (giveaways), uniforms, publications, websites, etc.

Specialist applications

Specialist applications that require the logo to be smaller or larger than stated must be approved by the Corporate Marketing Office. Please speak to your designated Account Manager about this.

Logo colours

When printed in process colour, the promotional logo features the following CMYK mixes:

Blue CMYK C:100 M:56 Y:0 K:34
Red CMYK C:0 M:91 Y:73 K:23.5
Yellow CMYK C:0 M:23.5 Y:76 K:0

When printed in spot colour, the promotional logo features the following Pantone colours:

Blue: Pantone Spot Colour 295
Red: Pantone Spot Colour 187
Yellow: Pantone Spot Colour 142

Copies of the logo

For copies of the ECU Logo, email Marina Grant: marina.grant@ecu.edu.au or Tu Ly: t.ly@ecu.edu.au

Please specify in your email what the logo will be used for. A condition of use of the logo is that the Marketing Manager approves all artwork prior to publication.

Templates for in-house printing

A range of templates are available should you wish to produce simple documents and flyers in-house.

Basic templates have been created in both A4 and A3, portrait and landscape layouts. There are also three flyer templates with image placement suggestions.

Apart from flyers, you can also download templates for:

If you would rather not produce your documents in this way, or require base stock for overprinting, please talk to your designated Marketing Account Manager.