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Branding of 3rd party web systems

ECU's Digital Marketing Team employs a mobile first, fully-responsive design strategy for managing the visual style of the corporate ECU website. This strategy is based upon  the latest web frameworks such as Bootstrap and jQuery.

As these frameworks are bespoke by nature, designed to be touch-friendly, only support the latest browsers and are built around HTML5, they are often incompatible with many 'off-the-shelf' web application systems. Our current corporate web styles include the following:

Under no circumstances are the '2014 Corporate Web Style (Simply Red)', or the '2014 Corporate Web Style (Blue Steel)' visual styles to be used or adapted to a web application system or externally developed website. These visual styles are exclusive to the ECU WebCMS and their use outside those environments is strictly prohibited.

Using the ECU Logo

Use of the ECU Logo is governed by the ECU Branding and Logo Policy. You must consult this policy and apply for approval to use the ECU Logo prior to implementation.Where  existing web application systems are in place, or you are undertaking an upgrade, you aren't expected to seek approval if previously obtained.

Branding a 3rd party developed website

Where bespoke websites are created by individuals/business areas outside of the ECU WebCMS it is expected that an exemption to the ECU Web Content Management Policy will have been granted prior to the development being undertaken. An exemption to this policy can include visual design/styling. Once approved, a 3rd party is able to freely design a visual look/user interface that matches the client's requirements. The only requirement of this exemption is that the final design is approved by the ECU Digital Marketing Manager prior to PRODUCTION release. This includes use of the ECU logo as governed above.

Branding a 3rd party web application system

The Digital Marketing Team does not supply customised 'visual templates' or 'html code/styling' for 3rd party web application systems. Instead, any direction given in relation to visual branding of 3rd party web systems is based on a scale of grading.

This grading ranges from the highest level (maximum compliance), through to the lowest level (no compliance). You can first determine your web application system's level of current compliance, or intended level using the information below, and then engage with the web developer with the aim fo achieving the highest level of compliance possible and practicable.

It should be noted that ECU is not in the business of branding externally developed web systems/websites to 'look like the ECU Website'. Rathe,r we respect the 3rd party design already applied to a system being implemented or developed. Past experience has shown that heavily 'branded' web application systems are prone to issues, such as incompatibility with prescribed templates (mobile first, responsive, etc.), upgrade issues when the web application is changed, and generally poor implementation of the ECU visual brand - as neither is fit for purpose.

If you're unsure, please contact the ECU Digital Marketing Manager, via to seek further advice.

Once you have considered your desired grading below, and have selected the most appropriate visual design that best suits your web application system, you can download our sample HTML files to adapt to your purposes.

Compliance 3

Grade 3 - Maximum compliance (most common)

This is the most common level of compliance for web systems. This level leverages the ability of most web systems to customise the 'header' and 'footer' of the web application.

Systems of this level are characterised by the following;

  • Adherence to style header and footer.
  • Include a correctly-sized and placed ECU Logo.
Compliance 2

Grade 2 - Minimal compliance

Systems of this level are usually purchased from a vendor, and the vendor allows for very little customisation. Most commonly, these web systems facilitate changing 'the logo'.

Systems of this level are characterised by the following;

  • Include an ECU Logo.
Compliance 1

Grade 1 - No compliance

Systems of this level are usually purchased from a vendor, and the vendor allows for no customisation. Web applications that fall into this grade are actively discouraged.

Systems of this level are characterised by the following;

  • No ECU branding whatsoever.


Compliance with the ECU web accessibility initiative

Edith Cowan University is committed to making our web pages and systems meet accepted web accessibility standards. We have a commitment to providing accessible websites that comply with the W3C Web Accessibility Guidelines 2.0 AA Conformance. To assist web developers in achieving these standards the Digital Marketing Team have developed the Website Quality Assurance Checklist. This checklist covers three broad areas:

  • PART A: Web-based publication standards and usability
  • PART B: Web-based content
  • PART C: Accessibility

In order to meet our web accessibility standards you should ensure your web application system passes all the guidelines within the 'PART C' section. Failures can indicate that the web system being tested would not be accessible to all parties.

For further information about the W3C WCAG guidelines, visit the Web Content Accessibility Guidelines.


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