ECU's Business Growth and Development directorate provides support to current and prospective students. This includes a centralised Communications Centre for multi-channel inbound and outbound communications, and a Future Students team. It also incorporates a Customer Strategy and Planning function, which is responsible for driving a customer-centric approach within the University.Business Growth and Development’s philosophy centres on enhancing current and prospective student experiences.
It also provides support and guidance to Schools to develop and execute specific growth strategies, whilst ensuring they align with ECU’s set initiatives.